MR signs an agreement with Guitar Center
In Guitarras MR we reinforced our presence in the United States thanks to the signing of a new distribution agreement with the American music giant Guitar Center. Thanks to this, our instruments will have presence in the 269 stores this company has in the US and through its website, where you will also find flamenco cajones.
MR’s entry into Guitar Center, the world’s largest music store chain, joins the alliance signed with distributor KMC Music and Sam Ash during 2016, which did us allow to access to more than 6,000 new stores in USA, making our products more accessible to the North American public. This agreement gives access to Manuel Rodríguez Guitars catalog with two different models of cajones, nature and vintage, and three exclusive guitar models: C12 Pau Ferro, C11 Cutaway Arce and C Sapelli, made with 100% solid wood.
International vocation
Our intense activity of internationalization during more than 110 years of history, trying to bring Spanish culture closer to the world, is now a real global presence: we currently export to more than 120 countries. Moreover, in MR Guitars we were pioneers in bringing the Spanish guitar and the art of lutherie to the United States in the 50’s, in the golden years of Hollywood.
On the other hand, we must not forget that the production of our guitars and drawers is made in an integral and artisan way in our facilities, located in Esquivias (Toledo). We export to the whole world from there our 100% made in Spain guitars.
NAMM numbers
Despite growing interest in digital technology, the North American market for string instruments moved $ 1.7 trillion in 2015, accounting for 25% of the industry’s total income in the country. According to the latest NAMM (National Association of Music Merchants) studio, an international benchmark for the music industry, acoustic guitars continue to be the best-selling string instrument with 39.3% market share, followed by electric guitars. The presence of MR in Guitar Center will contribute to bring the brand closer to an audience that demands higher and higher quality guitars, as well as to attract new generations looking for a musical instrument to start playing.